Buzzballz influencers 2026

Inside the BuzzBallz boom: How the alcopop brand became Gen Z’s favourite pre-drink via customer content

By Almha Murphy - 24 Feb 2026
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Posted by Almha Murphy in Case studies

3 weeks ago

Buzzballz is to the cocktail market what vaping is to cigarettes. With a distinctive product line characterised by lurid lollipop colouring, eccentric flavours and an ABV of 13.5 to 15%, the brand has become Gen Z’s go-to for pre-drinks. The distinctive round shape, reportedly modelled on a snow globe, makes these mixed concoctions perfect for…

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