Inside the F1 creator ecosystem where soaring investment from luxury is fuelling new influencer networks

Posted by Emilie McMeekan in Trending Influencers

1 month ago

The 2024 Formula One season was defined by high octane performances on and off the track, where an unprecedented 13 major partnerships were agreed – including a ten-year deal inked with the LVMH Group estimated to be worth £1.5 billion. A key reason for soaring luxury sponsorships and viewing figures? A surge in female fans…

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