german pharmacy content 2026

Inside the German pharmacy: DM-drogerie markt and Rossmann are growing through “apothekenkosmetik” content

By Chloe James - 25 Mar 2026
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Posted by Chloe James in Case studies

3 weeks ago

Listen to this report (seven minutes)   Overview It only takes a quick scroll through German beauty content on Instagram and TikTok to realise that apothekenkosmetik, AKA pharmacy cosmetics, are everywhere. While Germany’s drugstore beauty scene may not attract the same global attention as France or Japan (yet), its largest chains are seeing strong growth….

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