Netflix Adolescence marketing

Inside the marketing strategy for Netflix’ Adolescence and how it drove earned media on every platform

By Caroline Edwards - 23 Mar 2025
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Posted by Caroline Edwards in Case studies

10 months ago

The marketing campaign for Netflix’s crime drama mini-series Adolescence is sheer brilliance. Rather than shying away from tough and topical subjects, the streaming platform is inspiring thought-provoking discussions about toxic masculinity, parenting, knife crime and male rage via influencer marketing and social-first content. Adolescence premiered on 13 March and had more than 24.3 million views…

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