Inside Paramount Pictures’ creator marketing campaign for Wes Anderson’s film The Phoenician Scheme

Posted by Dina Zubi in Case studies

3 weeks ago

Cult filmmaker Wes Anderson’s new spy comedy The Phoenician Scheme is being promoted through a creator-led campaign. Ahead of the 23 May premiere, Universal Pictures is using influencers to drive online hype among film fans and bring the director’s oeuvre to the fore. The paid campaign Several creators have been enlisted to discuss the new…

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