comfort-creators-hp

The rise of comfort creators: Analysing the new genre of influencer reflecting Gen Z’s wholesome lifestyle choices

By Natalia Reppas - 12 Feb 2025
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Posted by Natalia Reppas in Trending Influencers

1 year ago

Gen Z value friendship, meaningful experiences and wholesome living, according to a survey published by The Times this week. 60% have never smoked or vaped and 20% are teetotal. Bobby Duffy, director of the Policy Institute at King’s College, told The Times social media had led to a “huge decrease” in “risk-taking behaviours” with this…

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