TikTok strategy for Superman film 2025

Inside Warner Bros’ viral marketing strategy for Superman led by OOH, reactive TikToks and cast comedy skits

By Caroline Edwards - 04 Jul 2025
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Posted by Caroline Edwards in Case studies

8 months ago

Warner Bros. and DC Studios’ 2025 Superman reboot has a supersized social-first marketing strategy that includes out-of-home stunts, viral TikToks and a global press tour. The film will be released on 11 July and is believed to have a total production and marketing budget of $400 million (£291.7 million). The film’s trailer has had more…

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