International Women’s Day (IWD) provides brands with the marketing opportunity to move beyond simply supporting women and actually push for real change. Last year’s theme, Break the Bias, tackled gender bias and generated 44 million views on TikTok and more than 470,000 posts on Instagram. This year’s theme is Embrace Equity, which, according to the IWD website, “needs to be a…
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Stop erasing Black women like Candice Brathwaite from their own stories