Is livestreaming the future of shopping in the Middle East?

Posted by Chloe James in Comment

2 years ago

Is livestreaming the future of shopping? Investors in the Middle East are betting their money on ‘yes’. In August, the region’s first live entertainment shopping platform – Hoods – officially launched its first round of seed funding following a successful $350,000 financing round earlier this year. Its goal is this: to help shoppers find brands “through live,…

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