Isobel Lorna MacDonald on delivering consistent viral content for luxury brands: “You have to be abnormal”

Posted by Caroline Edwards in Case studies

3 weeks ago

An entrepreneur and luxury lifestyle creator with more than 1.6 million followers, Isobel Lorna MacDonald knows the secret to consistently producing viral content. Her TikTok – which has 1.2 million followers – has garnered more than 98 million likes. She is also the founder of boutique creative agency Voir Social, which is the force behind…

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