Jamie Genevieve’s beauty brand Vieve has used pop-up strategy and her story to scale up

Posted by Caroline Edwards in Analysis

2 years ago

In an oversaturated beauty industry—seriously, which influencer or celebrity doesn’t have their own makeup line?—few brands truly stand out. Especially influencer-founded brands. Scottish makeup artist and beauty vlogger Jamie Genevieve’s cosmetics brand VIEVE is one of those rarities and the brand’s first pop up shop in Glasgow earlier this month is the cherry on top of its successful first year. For…

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