Jewellery brand July Child on the TikTok Live strategy that’s averaging the business a 19% sales conversion

Posted by Caroline Edwards in Case studies

2 weeks ago

TikTok predicts its livestreaming arm TikTok Live will reach $77 billion (£57 billion) in annual sales by 2027. One business that is quickly finding success on the platform is cult jewellery brand July Child. On average, it has a 19% sales conversion rate on TikTok Live, compared to the industry standard of one to 3%…

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