fbpx

John Lewis is driving social commerce via influencer livestreams and deep data analysis

Posted by Emilie McMeekan in Analysis

1 year ago

KEY TAKEAWAYS FROM THIS CASE STUDY Live online shopping events hosted by creators have been a huge success for the brand. Kat Farmer has been a key force at driving engagement here, attracting thousands of views and increasing clickthrough to featured products by 52%. Erica Davies’ boot collection has been another key influencer innovation, with…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial