John Lewis is driving social commerce via influencer livestreams and deep data analysis

Posted by Emilie McMeekan in Analysis

2 years ago

KEY TAKEAWAYS FROM THIS CASE STUDY Live online shopping events hosted by creators have been a huge success for the brand. Kat Farmer has been a key force at driving engagement here, attracting thousands of views and increasing clickthrough to featured products by 52%. Erica Davies’ boot collection has been another key influencer innovation, with…

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