John Lewis is driving social commerce via influencer livestreams and deep data analysis

Posted by Emilie McMeekan in Analysis

12 months ago

KEY TAKEAWAYS FROM THIS CASE STUDY Live online shopping events hosted by creators have been a huge success for the brand. Kat Farmer has been a key force at driving engagement here, attracting thousands of views and increasing clickthrough to featured products by 52%. Erica Davies’ boot collection has been another key influencer innovation, with…

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