Chef influencers 2025

Kitchen confidential: Four food content trends fuelling the professional chef creator boom across digital and media

By Dina Zubi - 01 Oct 2025
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Posted by Dina Zubi in Analysis

4 months ago

There is an insatiable appetite for professional kitchen content, fuelled by the popularity of shows such as The Bear, Chef’s Table and MasterChef: The Professionals. TOPJAW has built an audience of more than one million through reviews and recommendations from culinary insiders, and now one half of the duo, Jesse Burgess, is fronting the Apple…

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