Korean influencer content trend: the friendship campaign – and how Dr Jart+ made huge gains by jumping on it

Posted by Dahee Chung and Hyemi Na in Trends

1 year ago

Brands collaborating with influencers is nothing new, but have you heard of relay campaigns created by influencer friendship groups? Last summer, Dr. Jart partnered with four of Korea’s trendiest content creators and saw enormous gains in brand engagement. Beauty and fashion influencers, Dasha, Kindacool, Joanday and Gemjem have all built their name via YouTube and…

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