Korean influencer brands: inside the success stories and failures across beauty, fashion and food

Posted by Dahee Chung and Hyemi Na in Analysis

1 year ago

Korean influencers go beyond the role of simply introducing new products and sharing their personal insights. Thanks to their loyal audiences, influencers are often the front salesman of a brand, driving sales and brand visibility. After gaining countless experiences throughout a wide variety of brand partnerships, some creators utilise their years of industry insight to…

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