Learnings from 2022’s 15 biggest influencer controversies to bear in mind for 2023 campaigns

Posted by Dina Zubi in Analysis

1 year ago

Where there’s a social media presence, there’s often a mistake or two and 2022 saw its fair share of influencer controversy. Racist tweets from several influencers were unearthed, leading to substantial backlash from followers and others in the creator community. Bullying allegations, insensitive comments about  poverty and a lack of inclusivity also led to criticism….

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