liebeskind berlin influencer strategy 2026

Liebeskind Berlin became an It brand by abandoning US ideals and focusing on German aesthetics

By Chloe James - 17 Mar 2026
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Posted by Chloe James in Case studies

1 month ago

Listen to this report (five minutes)   Overview Liebeskind Berlin is the accessory of Germany’s “it-crowd.” The company, first launched in 2003, markets itself as “The Berlin Bag Brand”. Now part of the multi-million pound conglomerate S.Oliver Group, Liebeskind Berlin positions its products as affordable luxuries, with its bestsellers including the Gloria II (€329, or…

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