Lionsgate drives earned media for the latest Now You See Me film through viral $187K giveaway

Posted by Caroline Edwards in Case studies

2 weeks ago

Film studio Lionsgate has given away a total of $250,000 (£187,800) to fans as part of the viral marketing campaign to promote its upcoming film Now You See Me: Now You Don’t, the third instalment of the hit franchise Now You See Me. For the official trailer announcement, Lionsgate had a billboard in Times Square,…

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