Love Island 2023: Brands tapping into Twitter commentary, live Spaces and memes can yield big results

Posted by Dina Zubi in Analysis

8 months ago

With the return of the UK’s most popular dating show, brands are looking for ways to tap into the digital engagement around the goings on in the Villa. Love Island commentary is particularly prolific and engaging on Twitter, where memes, hot takes and reactions are posted nightly, both post-show and in real-time. Brands joining the…

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