Magical escapism: Fairytales aesthetics are set to replace whimsy in 2027, inspired by Y2K fantasy films and beloved storybooks

By Caroline Edwards - 31 Jul 2026
View Insight

Posted by Caroline Edwards in Analysis

3 weeks ago

Princesses, folk tales and fantasy: fairytales are the overarching trend that will replace 2026’s whimsy craze. Throughout the year, whimsy has influenced beauty, food, interiors, fashion and finance. This has led to a rise in content about beloved children’s books such as The Very Hungry Caterpillar, Angelina Ballerina and If You Give a Mouse a…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go