Influencer makeup trend forecast 2025

Makeup trend forecast, H2 2025: Gen Z want tutorials and 1980s nostalgia is creating desire for blue eye products

By Dina Zubi - 15 Jun 2025
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Posted by Dina Zubi in Analysis

1 year ago

#Makeup has an incredible 98.3 million TikToks, and is a key social vertical that’s continually churning out new trends. The UK beauty retail market is set to see notable growth for the rest of 2025, and brands must move quickly to stay on top of new formats, emerging creators and flash trends. Understanding how to…

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