influencer male grooming trends 2026

Male grooming trends Q2 2026: Five influencer formats for brands to connect with men on wellness and beauty

By Dina Zubi - 20 Jan 2026
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Posted by Dina Zubi in Strategy

7 months ago

#Grooming has 835,000 TikToks and 12 million Instagram posts. More men are adopting beauty routines, forming wellness habits and taking a wider interest in grooming. The male grooming market size in the UK was estimated to be £7.73 billion in 2023 and is forecast to grow by 9.5% annually until 2030, according to Grand View Research….

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