Designer collaborations, quality basics and adding new brands to its offering have repositioned Marks & Spencer as a go-to high street retailer for clothing. As noted in CORQ’s analysis of M&S’ homeware strategy, the April cyber attack led to a 16.4% decline in sales but revenue is recovering. Prior to this, home, fashion and beauty…
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Marks & Spencer’s virtual influencer Mira leaves consumers confused about what the retailer stands for