Marks & Spencer’s pre-tax profit grows 58% YOY thanks to its effective influencer marketing strategy

Posted by Caroline Edwards in Case studies

3 weeks ago

Marks & Spencer (M&S) recently reported ongoing growth as part of its turnaround plan. The British retailer’s pre-tax profit is up 58% year-on-year (YOY) from £453.3 million to £716.4 million – its highest pre-tax profit in ten years – thanks to its effective online marketing strategy, ability to broaden consumer appeal and improved value and…

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