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Matcha moment: Influencer content about the trending drink gathers audience and UK sales are +202% YOY

By Caroline Edwards - 01 Oct 2024
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Posted by Caroline Edwards in Analysis

1 year ago

Matcha is having a moment and influencers are the catalyst. Matcha drink sales in the UK were up 202% in 2023 and in the past 12 months, Google searches for “matcha” have steadily been on the rise. In the past few weeks, creators have been capitalising on the craze by collaborating with cafés on unique…

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