Meet the mature beauty influencers – “Aggressive contouring is great but wisdom and perspective sells”

Posted by Emilie McMeekan in Analysis

1 year ago

In early 2022, the TikTok beauty community was set alight by a foundation feud. Hugely successful twentysomething influencer Meredith Duxbury posted a clip of herself reviewing Bobbi Brown’s new tinted balm ‘What the Foundation’ from her brand Jones Road. Duxbury’s USP involves an excessive foundation application method, which she scoops and smears onto her skin…

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