Men’s grooming trends 2022: nail art, minimal makeup and hair styling hacks

Posted by Dina Zubi in Trends

10 months ago

The men’s grooming scene is growing rapidly, rivalling that of the women’s sector and driven by shifting consumer attitudes. In an interview with Vogue Business, June Jensen, UK director at market research group NPD revealed “in April 2021 men’s skincare outperformed women’s compared to the previous year,” and cited ecommerce as a particularly strong retail channel. In…

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