Metaverse strategy requires a mix of logical and magical thinking

Posted by Sara McCorquodale in Comment

12 months ago

Every once in a while, something appears on the digital horizon which feels inevitable and right now, it’s the metaverse. Conversations around it went mainstream last year when Facebook rebranded to Meta and Mark Zuckerberg announced this was the future. While some relished in the prospect, many were critical. In my experience, immediate criticism often…

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