Beauty is a big business in the Middle East. A 2020 study by Picodi found that consumers in the UAE and Saudi Arabia rank first and second as the world’s biggest spenders on cosmetics. Unsurprisingly, it’s also a region that takes its beauty skills seriously. Professional makeup artists are the touchpoint for beauty advice on…
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
