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Middle East: How 5 high street fashion brands work with influencers through gifting, collections and campaigns

Posted by Chloe James in Analysis

9 months ago

Thanks to hot climates and powerful air conditioning, most countries in the Middle East don’t have a typical high street. Instead, its most affordable brands are packed into mammoth malls that are more like indoor cities than your average shopping centre – boasting brick and mortar sales that outpace markets such as the UK and…

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