Nada Baeshen

Middle East: How 5 high street fashion brands work with influencers through gifting, collections and campaigns

By Chloe James - 31 Aug 2023
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Posted by Chloe James in Analysis

2 years ago

Thanks to hot climates and powerful air conditioning, most countries in the Middle East don’t have a typical high street. Instead, its most affordable brands are packed into mammoth malls that are more like indoor cities than your average shopping centre – boasting brick and mortar sales that outpace markets such as the UK and…

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