Middle East: How brands and influencers work together to promote the party lifestyle where alcohol and advertising it are banned

Posted by Chloe James in Analysis

1 year ago

Alcohol is a complicated topic in the Middle East. It’s forbidden – period – in Saudi Arabia and Kuwait. In Lebanon, it’s freely available to everyone, everywhere. And in the United Arab Emirates, it falls somewhere in-between. In licensed public places (primarily restaurants, bars, or clubs attached to hotels), you can buy and drink alcohol….

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