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Middle East: How six of the biggest and best gaming campaigns of the past few years played out

Posted by Chloe James in Analysis

2 years ago

By 2027, it’s thought the Middle East’s gaming industry will be worth almost $6 billion (£4.9 billion). That’s nearly double its value in 2021, thanks in no small part to a young population that games on regular basis. That’s a positive sign for brands looking to target its gaming community, which is big both in…

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