My Mum Made It: The strategy behind the Australian indie label beloved by It girls and trendsetting creators

By Caroline Edwards - 21 Jan 2026
View Insight

Posted by Caroline Edwards in Case studies

4 months ago

My Mum Made It is the cool girl-approved slow fashion label you’ve probably seen but never heard of. The Australian brand has been worn by Laufey, Olivia Rodrigo, Clairo, Sabrina Carpenter and Addison Rae. It’s become one of those “if you know you know” things. Founded in Brisbane in 2015, it has steadily earned a…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go