Nearly 75% of true crime fans are women: Autumn campaigns should tap into the cosy crime genre and murder mystery parties

By Chloe James - 09 Aug 2026
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Posted by Chloe James in Analysis

1 month ago

Nine of the UK’s ten bestselling books in July 2026 involved a woman being murdered. This plot point was included in historical novels and literary fiction, not just mysteries or thrillers.  The Guardian argued: “The genre’s paradox is that women are also its biggest consumers, with some arguing its appeal may be a way of…

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