Partnering with micro influencers is more effective for brands than celebrity endorsements – here’s why

Posted by Louise Whitbread in Comment

8 months ago

Hoping to appoint a celebrity or macro influencer as your next brand ambassador? You might want to think twice, as a new study by the University of Hull found celebrity and influencer endorsements only actually influence four percent of shoppers. If you truly want to connect with your target consumer, it might be time to focus…

This content is for Academic Programme, Consultant, Enterprise, and Consultant members only.
Login Join Now