The impact of artificial intelligence on consumer search behaviour means rethinking digital strategy in H2 of 2025 has to be a priority. The development of Google’s Gemini stands to accelerate a decline in website visits, as users looking for immediate information get what they need through AI-generated sypnoses. ChatGPT is also having an impact on…
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TikTok launches new search features in bid to become Gen Z’s Google – but will this further the spread of misinformation?