Brand Spotify strategy

Nike has 1.2M Spotify followers: Brand strategy for building connection and loyalty through playlists

By Dina Zubi - 28 Apr 2025
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Posted by Dina Zubi in Strategy

12 months ago

Businesses are using Spotify to expand their brand worlds and connect with new audiences. Some are incorporating influencers into their presence through talent-curated playlists while others are using creative methods to build followings. The easy win Unsurprisingly the fitness industry is thriving on Spotify. Nike’s Run Club has an impressive 1.2 million followers. The brand…

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