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#OOTD analysis: H&M features in 22% of top fashion posts; retailers should embrace Gilmore Girls coding

Posted by Caroline Edwards in Analysis

2 weeks ago

CORQ has analysed fashion content across 15,000 influencers’ Instagram accounts from the past seven days to reveal the styling trends retailers should adopt to drive relevancy on social. 55% of the most engaging content was Reels and 42% was Carousels. The “get ready with me” (GRWM) format was used in 17% of posts (up 3%…

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