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#OOTD analysis: Sporty looks with pop of blue and basics are winning lion’s share of audience engagement

By Caroline Edwards - 30 Aug 2024
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Posted by Caroline Edwards in Strategy

2 years ago

CORQ has analysed influencers’ most engaging Instagram posts from the past seven days tagged with #OOTD to reveal the fashion and styling trends retailers should adopt to drive relevancy and success through influencer campaigns. Of the top performing content, 56% were Reels and 40% were Carousels. Only 12% of posts featured the “get ready with…

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