OpenAI and Anthropic scale via creator podcast acquisitions and are becoming bona fide media brands with Substacks

By Caroline Edwards - 10 Apr 2026
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Posted by Caroline Edwards in Strategy

1 month ago

AI companies are becoming media brands and publishers in their own right. OpenAI, the business behind ChatGPT, recently acquired the daily tech podcast TBPN for a reported “low hundreds of millions”. It’s a small show with a tuned-in audience that was started in 2024 by John Coogan and Jordi Hays, and it has a huge…

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