Visual planning platform Pinterest reported 498 million global monthly active users in Q4 2023, an 11% increase year-on-year. Gen Z is its largest audience (42%) and two-thirds of Pinners are women. Both brands and creators can reach this audience by making organic and sponsored content for Pinterest. Brand accounts can do well – NET-A-PORTER has...
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Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.
Campaigns UK: Demi Colleen teams up with Tefal to recreate runway looks from London Fashion Week
Welcome to CORQ’s monthly UK influencer campaign round-up – a snapshot of the most interesting campaigns and the people who are making them fly. Fashion and lifestyle creator Demi Colleen collaborated with Tefal to recreate some of her favourite runway looks from London Fashion Week and prepped her clothes with its Pure Pop steamer. The...
Chaotic creators: Chatty GRWM videos and unfiltered storytime posts are a goldmine for brands
If there’s one word to describe social media in 2024, it would be “mess”. Just think of the viral Willy Wonka experience in Glasgow – the memes surrounding the fiasco were nothing short of chaotic and entertaining. Forget the days of perfect, polished content – people want unfiltered and raw TikToks. Particularly, dramatic and juicy
84 World’s Chloe Wilson on creator longevity and preparing for the future of talent management
“We are essentially a modern day talent management company with 14 years of heritage. And I think that’s quite unique in this market,” Chloe Wilson says. As head of talent at 84 World, she leads the UK division and also personally manages some of the clients – “it really helps me keep my ear to...
Irish agency Navy Blue Sports founder Niall Woods on athlete contracts, brand deals and its growing roster
Ireland won the 2024 Six Nations championship in March and all eyes are on the country’s impressive rugby team. For brands looking to work with some of the team’s athletes, look no further than Navy Blue Sports. A full-service sports management agency, it is the largest rugby agency in Ireland. Based in Dublin, it also...
Dentsu Creative’s innovation director Alex Hamilton explains how to understand and engage Gen Alpha
As innovation leader at Dentsu Creative, Alex Hamilton’s role is to build augmented reality (AR) and gaming experiences. He is the first to admit that he finds TV ads boring and he is not interested in media plans. Instead, his focus is on delivering experiences for brands to build value with their customers, rather than spin....
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Growth of creator newsletters and in-person events shows importance of communities beyond social platforms
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The rise of name and shame: Pay your creators on time or risk trial by social media
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Dune press junket backlash shows growing frustration from journalists fighting creators for jobs
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The burden and blessing of parasocial relationships: Influencers must balance a life of privacy and visibility