Pinterest partners with beauty creators to open its first-ever brick-and-mortar beauty school

Posted by Louise Whitbread in News

2 years ago

Pinterest announced it will be opening a beauty school on 1 October in partnership with beauty brands and creators. Free for the general public, the event will take place at The Vinyl Factory in Soho and will feature creator workshops and panel discussions covering hair, beauty and skincare trends expected to be popular this Winter.

Belinda Boakye, UK head of creator marketing at Pinterest, said in a statement: “We’re so excited to launch our first Beauty School in the UK, working with brands and creators to bring the online magic of what you can find on Pinterest to a real physical space for the first time.”

The image-sharing platform’s goal is to demonstrate how brands can build a strategy informed by customer-led data, to better understand and engage with their audiences. The programme includes a makeup masterclass led by professional MUA Joy Adenuga, a panel discussion on changing trends in sustainability in beauty, a nail art workshop by Aamirah Essof of A Brown Girl Recommends and hair braiding techniques from Nià Pettitt (Nia The Light), a beauty Instagrammer and founder of London-based salon, The Curl Bar.

It also promises to continue to foster an inclusive culture at the event since launching the Pinterest hair pattern search tool in 2021 and more recently its ‘See Yourself on Pinterest’ page.

Beauty is one of the most searched categories on Pinterest and has become the go-to resource for beauty fanatics looking for visual inspiration. With six million pins saved in the UK each day, the platform has insights on revealing the preferences and desires of beauty lovers around the world.

“Millions of beauty lovers in the UK come to Pinterest each month to get inspired, discover new trends and shop, and because we know what people are searching for, we can predict what the next big beauty trends will be,” said Boakye. “It’s a total cheat-sheet for beauty brands and creators who can literally inspire people with the very things they’re already looking for.”

For anyone unable to attend on the day, beauty enthusiasts can explore the upcoming trends on Pinterest, discover creator how-to hacks and get inspired at home.

By Abby Oldroyd, staff writer at CORQ. Picture credit: Pinterest UK via Instagram