Joe Moruzzi is the founder and CEO of hugely popular dessert brand Pleese, which has made such waves in the market that the company recently accused Aldi of copying its Freezecakes product. Taking to Instagram, the team posted a Reel, which has had more than three million views, comparing Aldi’s product name, design and tagline…
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The power and pitfalls of topical memes: Aldi faces backlash over “tone deaf” Baby Reindeer social media post