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Pleese founder Joe Moruzzi on utilising social media marketing and building the world’s most exciting dessert brand

Posted by Abby Oldroyd in Case studies

6 months ago

Joe Moruzzi is the founder and CEO of hugely popular dessert brand Pleese, which has made such waves in the market that the company recently accused Aldi of copying its Freezecakes product. Taking to Instagram, the team posted a Reel, which has had more than three million views, comparing Aldi’s product name, design and tagline…

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