Pride Month 2023: Who brands should work with and how to create the most successful campaigns

Posted by Abby Oldroyd in Analysis

1 year ago

Pride Month takes place in June and the parades, street marches, protests and parties will be in full swing once again. Advertising around the month-long celebration is high-risk for getting it wrong, with many brands historically being accused of performative allyship. Research demonstrates growing support for the LGBTQ+ community, and it’s increasingly important for companies to create meaningful…

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