Prime Minister Andy Burnham and the Labour Party are leveraging influencers and TikTok to sway young voters with memes

By Chloe James - 28 Aug 2026
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Posted by Chloe James in Case studies

2 weeks ago

Prime Minister Andy Burnham is the latest politician to lean into TikTok’s power with younger voters – and early signs suggest the strategy is paying off. In late August, TikTok creator Sarah Burwin revealed that Burnham had sent a message congratulating her and her partner on their wedding day. It followed a viral request from…

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