Weddings drive huge audience engagement on social media, as consumers invest in creators’ journeys from dating and engagement to big day planning. On Instagram, #engagement has 33.7 million tagged posts and #wedding has more than 294 million tags, while on TikTok, #wedding has 20.1 million videos and #engagement has 6.1 million posts. Brands can integrate into creator wedding storytelling through everything from bridal…
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