Q2 2025 travel strategy: Brands should commission creator content about hotels and unique experiences

Posted by Caroline Edwards in Analysis

1 week ago

Deloitte’s Consumer Tracker Q1 2025 report revealed consumer spending on non-essential items has declined, except for travel, which remains a priority. According to Snapchat’s recent study, 73% of travellers said social media is where they first learn about new destination ideas, brands and services. Businesses should note that 62% of those surveyed believed creator reviews…

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