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Q4 hype beasts: Learnings from Lily Allen, Cat Burns and Rosalía’s new music promotion strategies

By Emilie McMeekan - 03 Nov 2025
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Posted by Emilie McMeekan in Analysis

7 months ago

Fanzines, reality TV, vibrators, Substacks and opera – just a regular week in the lives of women running pop right now. From Lily Allen’s West End Girl to Cat Burns How to Be Human via Rosalía’s single “Berghain”, these multi-tasking mavens embody the elasticity of the current crop of pop. You need look no further…

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