Ramadan 2023 on TikTok: The creators and verticals that will see engagement soar during the Holy Month

Posted by Chloe James in Analysis

1 year ago

Ramadan marks a month-long shift for the daily routine of millions of Muslims across the world. For those documenting their day-to-day life online, this also means a shift in the tone, genre, and format of their content – especially on TikTok. According to Gulf Business, engagement soared by 22% during Ramadan in 2021. Users spend…

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